Complete Technical SEO Audit Checklist for 2023: Media on Cloud

technical seo

In the competitive realm of online visibility, businesses are increasingly realizing the significance of Technical SEO in bolstering their digital footprint. As the digital landscape evolves, optimizing websites goes beyond content and keywords, diving into the intricate realm of Technical SEO.

At Media on Cloud, we believe that harnessing the potential of Technical SEO is key to unlocking unparalleled online success.

Understanding the Core of Technical SEO

Technical SEO forms the backbone of a website’s search engine optimization strategy. It’s the intricate science behind the scenes that ensures search engine crawlers can navigate, understand, and index your website efficiently. It encompasses a myriad of technical elements that collectively impact a site’s visibility and ranking on search engine results pages (SERPs).

The Power of Technical Optimization

At Media on Cloud, we advocate for a robust Technical SEO strategy to empower businesses to reach their full potential online. Our approach delves into various critical aspects:

The Potency of Technical Optimization

At Media on Cloud, we advocate a robust Technical SEO strategy to empower businesses towards their full online potential. Our approach spans pivotal aspects:

Website Speed Optimization: We prioritize lightning-fast loading times, optimizing website speed via various techniques for a seamless user experience and higher rankings.

Mobile Optimization: In a mobile-centric world, our Technical SEO strategies encompass responsive design, mobile-friendly interfaces, and accelerated mobile pages (AMP) for enhanced mobile performance.

Crawlability and Indexation: Meticulous optimization of site structures, internal linking, XML sitemaps, and robots.txt ensures effective navigation and indexing by search engine crawlers.

Schema Markup Implementation: Leveraging structured data helps search engines better understand and display website content, enhancing visibility in rich snippets and knowledge graphs.

Technical Audits and Remediation: Comprehensive audits identify and address technical issues like broken links, duplicate content, and site errors that could hinder SEO performance.

18 Steps Technical SEO Checklist for Your Website

technical SEO Audit Checklist

1. Check the Header Status

Verifying the header status of a website or URL is necessary to ensure its validity. Status code 200, which indicates browser compatibility and successful URL retrieval with a high-quality page, is usually sent by reliable websites. Stranger things can happen, though, such as when a non-existent page returns a 200 code rather than the anticipated 404 Page Not Found. This disparity calls for close examination and expedient resolution throughout the technical audit procedure. Use a 310 redirect instead of a 302 redirect when transferring a page or a website to avoid losing important link juice. Moreover, create the missing page or use 301 redirects to fix the 404-page reroute.

2. Google Cache & Indexing

Making sure Google indexes your website is essential for search engine ranking. To check your site’s index status under the Google Index subcategory, visit Google Search Console. Important information is provided by the number of indexed pages that are shown. If there is a zero count or no results, it means that Google is not indexing your page and cannot crawl it. To find and fix the problem, go into the site’s header or server access files. Remember that if your website isn’t indexed, Google can’t create a cached version.

3. Check Broken Links

Go to Site Explorer, choose Pages, click Best by Links, then filter by 404 to find broken links. Pages shown here are broken links that should be sent to the intended page but instead display a 404 error. Fixing broken links is essential since they detract from search engine rankings and user experience.

4. Check Robots.Txt

Search engines are guided on which pages to crawl and index by the Robots.Txt file. This file, which helps stop the crawling of poor-quality site portions, is located at the domain’s root. Google advises using the Robots.Txt file sparingly, mainly for server or crawl-related performance issues.

5. HTML Sitemaps Creation

User navigation on your website is made easier with the help of an HTML sitemap. By enabling users to explore the depths of the website and boosting search engine rankings, manually creating an HTML sitemap or using the Google sitemap generator improves user experience.

6. XML Review and Sitemap

A sitemap in XML format helps search engine spiders index links on your website. Search engines are encouraged to scan and index listed URLs using an XML sitemap, which provides information about the site’s URLs. Using the web resources, create an XML sitemap to facilitate efficient search engine crawling.

7. Canonization

Canonical tags are essential to search engine optimization because they tell search engines to treat a certain page or URL as the master page and avoid similar or duplicate information on other pages.

8. Evaluation of the Usability of Websites

Google states that website usability and SEO need to work in tandem. To raise the site’s value, improve user experience by paying attention to page content, optimizing language use, and removing dead links.

9. Enhancing the Footer

Enhancing the SEO can be achieved by optimizing the footer. The footer is a helpful tool for building mobile-friendly websites since it can include links that take users to other pages on your website, improving search engine ranking.

10. Use of Breadcrumbs

As Google prefers, breadcrumbs are useful for making visitor navigation easier. Including breadcrumbs in your website should be a major component of any SEO plan.

11. Mobile-Friendliness Analysis

Make sure your website is responsive and user experience is your priority by making it mobile-friendly. Google rewards mobile-friendly websites, so having a great mobile experience boosts your chances of ranking well in search results.

12. Custom 404 Page

Creating a personalized 404 page that transforms a 404 error into a branded experience makes sense. This strategy improves search engine performance rather than detracting from it.

13. Analysis of URL Structure

Make sure the URL structure makes sense to both search engines and users by evaluating it. Optimizing the URL structure to comply with the most recent standards from Google improves search engine optimization.

14. Analysis of Pagination Tags

Analyze pagination tags to reduce misunderstanding caused by similar or duplicate information by helping search engines comprehend the relationship between paginated pages.

15. Page Speed or Core Web Vitals

Google gives preference to websites with faster loading times based on site speed. To comply with Google’s recommendations, use Google Page Performance to evaluate the performance of your website.

16. Schema Markup Implementation

Use structured data or schema to improve your website’s search engine ranking. This enhances the user experience by enabling search engines to extract more informative results. To verify the schema tag, use the Structure Data Testing Tool.

17. Analysis of HTML Code

When websites have high-quality HTML coding and elements, search engines rank them higher. Well-structured HTML code aids in the better understanding and ranking of your website by search engines, from header tags to meta descriptions and title tags.

Elevate Your SEO Game with Media on Cloud

In the ever-evolving digital landscape, Technical SEO remains a cornerstone for online success. At Media on Cloud, In the ever-evolving digital landscape, Technical SEO remains a cornerstone for online triumph. At Media on Cloud, we’re steadfast in empowering businesses with unparalleled Technical SEO expertise. Elevate your online presence and embrace the transformative power of Technical SEO today.

For a tailored consultation on optimizing your website’s technical facets, connect with Media on Cloud’s SEO experts. Let’s embark on a journey to maximize your digital potential together.

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